Pricing art is, well, an art in itself. There are all kinds of formulas, recommendations and recipes for pricing. By the hour, by the square inch, by the clientele the venue attracts, by three times the frame cost, even by dartboard. Ultimately, the only price that matters (I argue in my public talks on the business of art) is the price a collector is willing to pay. And although art collecting can be an emotional experience where pursestrings miraculously open (being a collector myself, I have experienced this first hand! Falling head over heals for a painting or sculpture and whipping out the credit card), generally buying anything is first influenced by how much we can afford to spend.
Artists are meant to blaze creative trails in the things they create. So let's blaze a new trail today, shall we?
One painting at a time, I will begin offering personalized pricing. What the heck does that mean? It means collectors will pay shipping ($15 flat rate) plus their choice of prices, ranging from "I'm on a tight budget but I love art" all the way to "I can support the artist 100% - lucky me!", with some options in between. Just choose the painting, then choose the price. A bit radical, but this feels really, really good to my heart.
I'd love to know your thoughts - because your opinion is the only one that truly matters. :)
Congratulations to Carol! You are the winner of last week's reader giveaway. A piece of original malarkey is on its way to you!
5/13/2019 10:53:12 pm
Wow! This is a really bold move, but I so appreciate where your heart is on this. It puts a whole new perspective on art collecting. So many times I see art that speaks to me and I look at the price tag and think, whoa!!! But it also helps me as an artist who struggles with the pricing of my own pieces. Thank you, sweet friend! You have always been there when I needed guidance. Xoxo
5/14/2019 10:04:01 am
Carolyn, I so appreciate your feedback! And that you have the perspective of both an artist and a collector. I am going to give this a go and see what happens over time. Thank YOU for always being there for me!!!!! xoxoxoxoxo
5/13/2019 11:19:27 pm
Wow,just opening my eyes and can't believe them!THANK YOU! Will really give some thoughts to your ideas! They sound revolutionary and thoughtful. I have no idea what the art market is here.. I think for only the rich collectors. Off to class soon have a great evening!
5/14/2019 08:19:17 am
Brilliant! As an artist with work stored all over the place that Id much rather have in the homes of collectors or subjects. I’m going to try this with my pieces of local musicians and see how it goes.
5/14/2019 10:05:35 am
Carl! Thank you for your feedback! And for taking a leap in this direction. Maybe we can start a little art revolution?????
5/14/2019 10:14:56 am
I love you and your innovation, your courage, your open heart, your trust in the universe and in the fairness of others. When we expect the best in others, we get it, they say. How like you to live so authentically!
5/14/2019 10:17:40 am
Patti dear heart! Thank you. It just feels so right to me. Something about the art market had been bothering me for a long while....so I am delighted to give this a full hearted GO!
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