In 1980, Patricia O'Flaherty (Mary's mom) opened Chic Boutique on a shoestring budget and with a dream in her heart. She was always drawn to fashion, and grabbed an unexpected opportunity to open her own shop. Mary joined the business in 1987. These women are self-taught, motivated, confident and inspired - all the right ingredients for entrepreneurship. The shop was launched just as Irish design began a sort of renaissance, and has organically grown ever since. Irish fashion design is centered around knitwear, as woolens and yarns are plentiful and the climate demands practical clothing - warm, dry and long-lasting. The Aran sweater originated in Ireland, and is so iconic it is now on display at the New York Museum of Modern Art. Of course, Irish designs have been elevated since then, but continue to be known for timeless, classic elegance. In Chic Boutique, this timeless elegance has a contemporary twist, keeping the clothing neither too staid nor overly trendy. Irish fashion is considered an investment which will stand the test of time, both in its durability and its ability to cross over seasons and trends with the addition of key accessories. Take this blue dress (wool crepe, silk lined) by Irish designer Sookyoung Song, for example. It goes from day to night, from fun to serious with the addition of a few key pieces - a casual belt, freshwater pearls, varying hats (designer Aoife Harrison) or an evening wrap. All the same dress, transformed by accessories. But I am getting ahead of myself. The starting point (and key), according to Mary, is to wear what suits your shape. "If you follow fashion slavishly," she says, "you're going to get it wrong if it doesn't suit your shape." She looks for sharp tailoring, a good cut, and good fabric. Her advice is to consider the color, shape and fabric that is right for you - "if you follow this formula, you'll make no mistakes," says Mary. She acknowledges, however, that affordability and availability can be an issue at times. If you have to choose one of the three, she advises color be the top priority. "The colors you were drawn to as a child, in general, will suit your skin tone." Mary's advice appeals to my inner child, who loves blues, pinks, purple and teal.
Now watch this little black dress flex its fashion muscle...
And then the coat...oh, the coat! Wool and patent leather, over top of the black dress. And look at the profile on this gorgeous piece! In Ireland, the coat is the primary clothing item that "carries you through weddings, funerals and bar mitzvahs." I asked Mary for a prescription for a basic wardrobe. The following is recommended for Ireland, but a variation of this will work in most climates:
Although Irish designers are the primary feature in Chic Boutique, Italian luxury clothing has a place as well. For the more casual lads (like yours truly), a silk blouse over black pants is a smashing success with this tweed jacket. The gloves - holy mackerel - buttery leather, silk-lined.
Now of course I am salivating at the thought of an entirely new wardrobe of perfect clothing. But the reality is we often have good clothes in our closets which simply aren't working for us anymore. Sometimes these are quality, structured pieces, but we no longer go to an office each day. Mary's advice is to break up these outfits. Old suit skirts can become your "little black skirt" when separated from the jacket. The jacket can be fabulous over jeans and a crisp, white shirt. "Better broken up and worn than together and unworn," says Mary. Of course, a few updated accessories can change the whole look without breaking the bank. There was a little "aha" moment when we began discussing cost, fast-fashion and the numbers of pieces in most women's wardrobes in the USA. Mary told me the average women spends 50-100 euros per week on clothing, rather than invest in fewer pieces of a higher quality, because budget is the primary focus. Over a year, that adds up to 2500-5200 euros (about $6,100). A high-end wardrobe of a few key pieces can be acquired for half that cost, will last longer, and will consist only of items you want and love. "If you wear what you love, what you feel good in," says Mary, "you will behave differently, walk differently." "Confidence," she says, "is the key to everything." Many thanks to Mary O'Flaherty for the generous gift of her time, wisdom and a fabulous early morning "show and tell" demonstration in her boutique. You can follow Mary and the Irish designers she features on Facebook.
8 Comments
Moss Mahony
12/19/2017 03:32:25 am
Great piece about one of the many fantastic ladies boutiques in the fashion capital of Kerry. We'll done to Patricia and Mary. Jen, I noted that you didn't use any of the words banned mentioned in yesterdays blog. F&W
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Jen
12/19/2017 03:59:36 am
Moss! Thank you for following along on this fashion journey, where controversial words were left behind for tougher topics - like the lack of treats in the flat. F&W
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12/19/2017 05:03:49 am
'Twas the week before Christmas
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jen
12/19/2017 05:41:48 am
ha ha! Love it, Dotty!!!! My pleasure. I am so intrigued by how women dress over here. Exquisite, simple, elegant. I need to upgrade my painting clothes!
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Ron
12/19/2017 08:02:09 am
Nice piece which covers the fashion sense of the Irish woman.....
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jen
12/19/2017 08:41:55 am
Oh goodness! I will search for a fashion king here and see if I can beg an interview!!
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Carol Edan
12/19/2017 10:24:15 am
Drooling at the accessories... those scarfs and gloves.....they can really make or break an outfit. I love classic, always in style. How are the prices compared to US. I don't have to ask about quality, I am sure that the quality in Ireland is superb.
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jen
12/19/2017 11:10:43 am
Carol! The abstracted figure makes me smile...loved creating this one. She was slow to emerge, but jubilant once she had! The prices are not bad here - I'd say less than high end US designers but it seems the quality here is better. The attention to detail, the silk linings...all truly exquisite.
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AuthorLola Jovan |